2023 Las Vegas Grand Prix
speeding up the las vegas strip
After 40 years the Grand Prix is finally returning to Las Vegas and for the first time in history, the Strip will be a part of the Formula 1 track. Being in Vegas gives me the unique opportunity to not only rebrand the Grand Prix logo but utilize all the imagery and history behind the city. With this, I wanted to break free of the stereotypical sports-event logos and bring something that highlighted nightlife in Vegas while appreciating the funk and jazz during Elvis’ residency.
INSTRUCTOR - Joe Bosack
INSTITUTION - Tyler School of Art & Architecture, Temple University
c. 2022
TYPOGRAPHY
EVENT DESIGN
BRANDING
I took a lot of my inspiration from action photography and, in particular, black and white film. I wanted to make sure I didn’t lose the sense of speed Formula 1 cars have since I’m utilizing retro typefaces and colors. Vintage racing patches and Grand Prix posters from the 70s helped me merge the glitz of 70s Vegas with the grit of 70s racing. Finding a tasteful balance between old and new was an important aspect for me.
